Marketing Manager

City of Boynton Beach, FL
March 16, 2023
Boynton Beach, FL
Job Type


Purpose of Classification The purpose of this classification is to plan, develop and implement the City's marketing programs and strategies with limited supervision by the Director of Marketing.

Essential Functions The following duties and functions, as outlined herein, are intended to be representative of the type of tasks performed within this classification. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
Plans, develops, and implements marketing programs to inform and educate residents and community groups on the City's policy decisions, services, meetings, programs, events and educational campaigns in unique visual manners consistent with the City's branding.
Develop and execute marketing and branding policies. Reviews and approves other marketing and branding content created by various departments. Train and coach Marketing and Outreach Managers on the execution of quality content.
Utilizes and integrates multiple channels of communications to maximize the distribution of information to all audiences of the City, leveraging their resources for additional dissemination. These include, but are not limited to, print, video, advertising, presentations, speeches, and appearances.
Ensures consistency and efficiency in the execution and distribution of the City's message and that all communications and that content is understandable, meaningful and relevant to each defined target audience(s). Delivers information consistent with the City's brand.
Working in collaboration with departments and City Commissioners on marketing and branding content. Regularly meets with departments to remain consistent with the City's marketing and branding efforts.
Highlights and brands City destinations to draw tourism, new businesses and increased public engagement.
Creates innovative marketing and branding campaigns requested by City Management and Commissioners.
Creates and executes all marketing plans for City events and City sponsored events and identifies opportunities for City collaboration of events. Serves on event planning committees.
Responds to residents and community group concerns or inputs and provides follow-up information.
Assists in the preparation of RFQs, RFPs and quotes. Serves as point-of-contact for outside contractual service providers related to marketing and branding efforts and activities.
Create and execute City Manager and Commission initiatives such as State of the City, Monthly Public Coffee Hours, and Ribbon Cutting Ceremonies, and provide presentations or speeches, as assigned.
Collects, analyzes and provides written reports on City's marketing messages and provides recommendations to increase effectiveness and reach.
Responsible for website content, branding images and photographs.
Develops and monitors the City's marketing and branding standards and policies.
Creates public communications and events, i.e. postcards, press releases, letters, presentations, and multi-media sources and email newsletters.
Operates a motor vehicle to attend meetings and other work related functions.
Collaborates with city departments, such as, public information, recreation, golf, etc. to increase city branding, and outreach efforts.
Performs other related duties as required.

Minimum Qualifications

  • Bachelor's degree from an accredited college or university in marketing, journalism, communications, public relations, or a closely related field; and
  • Five (5) years of experience in website content design, journalism, marketing, communications, and/or public relations; and
  • Possess basic financial management skills; and
  • Must possess [or able to obtain within fourteen (14) days of hire] and maintain a valid Florida driver's license.


  • Master degree from an accredited college or university in marketing, journalism, communications, or public relations.
  • Governmental experience involving website content design, journalism, marketing, communications, and/or public relations.


The ability to clearly communicate Department and City Goals, Policies, Strategic Plans and other key information to employees and peers using multiple communication platforms including e-mail and social media.

Effectively communicates with supervisor, employees, other departments, contractors, vendors, outside agencies, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.

Accurately and expeditiously responds to inquiries for information from various individuals.

Ability to prepare accurate and thorough written records and reports.

Ability to understand and follow oral and written instructions and to complete assigned tasks with minimal direction.

Ability to understand and quickly and accurately follow brief oral and written instructions on moderately complex matters.
Ability to develop and implement established goals, objectives, policies, and procedures.
Ability to meet program objectives including timetable deliverables and work plans.
Ability to assimilate information from a variety of sources, analyze information and recommend effective courses of action.
Ability to operate a computer, camera and other related communication programs.
Ability to work effectively and independently in a fast-paced environment.
Ability to work effectively with employees, residents, businesses, schools, and community groups.
Ability to manage multiple projects.
Ability to evaluate marketing operations and recommend improvements.
Ability to communicate effectively, orally and in writing and convey ideas persuasively in concise, organized, and professional manner.
Ability to work under general supervision with a certain degree of creativity and latitude.
Ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.
Ability to maintain a high level of professionalism, confidentiality and tactfulness.
Knowledge of materials and equipment utilized in marketing and branding.
Knowledge of PC Network Environments.
Knowledge of municipal principals and best practices of marketing and branding.
Knowledge of principles and practices of website content writing and design.
Skilled in the writing, designing and production of publications.
Skilled in event marketing and development.
Physical and Sensory Requirements / Environmental Factors
Physical Ability : Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (20 pounds). Tasks may involve extended periods of time at a keyboard or workstation.
Sensory Requirements : Some tasks require the ability to perceive and discriminate visual cues or signals. Some tasks require the ability to communicate orally.
Environmental Factors : Essential functions are regularly performed in usual office conditions with rare exposure to adverse environmental conditions.
The City of Boynton Beach, Florida, is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act (42 U.S. C. 12101 et. seq.), the City of Boynton Beach will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.
A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat of significant risk to the health or safety of themselves or others. Requirements are representative of the minimum level of knowledge, skills, and ability.


Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority in the City's hiring process. Additionally, certain servicemembers may be eligible to receive waivers for postsecondary educational requirements in employment by the City.

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